IMPRINT PROCESS: LASER ENGRAVING
Laser engraving is the method of choice for reproducing original designs
and logos on anodized aluminum products. Anodization is a metal surface coating process usually
done in a particular color. The laser produces its mark by vaporizing this
colored coating by means of a focused beam of high intensity light. The
appearance of a high quality laser engraved mark is "frosty" white. A lesser
quality mark will take on hints of the anodized colored coating (e.g. mark on a
red tag will appear pink). Laser engraving is permanent and won't rub off.